Zavosh Zaboliyan: Rethinking Fashion Through AI

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Long before he began exploring the future of intelligent clothing, Zavosh Zaboliyan built a career at the intersection of industries that rarely overlap — from media and entertainment to venture capital, defence innovation, and emerging technologies.

Over the years, he worked alongside founders, investors, accelerator programs, and emerging companies, gaining a front-row seat to the innovations shaping the next generation of industries.

One of the defining chapters of that journey came through the National Security Innovation Network (NSIN) in the United States. As one of the few Canadians selected for the program, Zaboliyan joined a multidisciplinary group of researchers, entrepreneurs, and innovators exploring how technologies developed within the U.S. Department of Defense ecosystem could find applications beyond military environments.

Rather than focusing solely on technological breakthroughs, the experience raised a broader question: what happens when advanced technologies become part of everyday life?

That question would later become the foundation of Aurmada.

Founded in 2025 by Zavosh Zaboliyan alongside co-founder Firdous Hasmani, Aurmada emerged from a simple idea: what if clothing could become more than something we wear? Today, the company operates at the intersection of apparel, artificial intelligence, advanced materials, and human-machine interaction.

To explain its vision of the future, Aurmada often looks to the history of clothing itself. In the nineteenth century, shirts were considered undergarments. Over time, they evolved into workwear before eventually becoming everyday essentials and symbols of personal identity. Aurmada believes another transformation is already underway — one in which clothing becomes a platform for intelligence, protection, and interaction.

The idea arrives at a moment when artificial intelligence is rapidly moving beyond screens and software. As intelligent systems become increasingly integrated into the physical world, Aurmada is exploring how clothing could evolve alongside them.

Today, Aurmada works alongside universities, research laboratories, and innovation programs while exploring how artificial intelligence, advanced manufacturing, and next-generation materials could shape the future of wearable technology. The goal is not simply to create new products, but to understand how technology can be more seamlessly integrated into everyday life.

For Zaboliyan, however, technology has never been the end goal.

Throughout his career, he has remained guided by a simple belief: innovation should expand human capability rather than replace it. Whether working with startups, mentoring founders, or building new ventures, he has consistently viewed technology as a tool that empowers people rather than competes with them.

As conversations around artificial intelligence increasingly centre on automation and disruption, Aurmada presents a different perspective — one where technology becomes a natural extension of human potential.

And if that vision proves correct, the next technological revolution may not arrive through a screen, a smartphone, or a new device. It may be woven directly into the fabric of everyday life.

By Catherine Mills