“Food Is More Than Just a Recipe”: An Interview with Rumina Rizvi

The food blogger who turned her passion into a platform and a voice for women entrepreneurs

Rumina Rizvi runs the blog FoodiliciousMuslimMom — and the name says it all: everything here is personal. Food, community, values, family. Warm, grounded, and unapologetically purposeful, she has built a platform that feels less like a blog and more like a gathering place. We sat down with her to talk about how it all began, why supporting women is not a trend but a conviction, how she manages to balance work and motherhood, and what she would say to women who cannot find the courage to start their own journey.

“Food has always been at the heart of my childhood memories. I often visited my grandparents’ home, where the kitchen was so much more than a place to cook — it was where conversations happened, traditions were preserved, and family gathered together. I watched the women in my family prepare meals with care and intention, often cooking not only for us but also to share with neighbours and guests. I travelled and lived in many different places, experiencing a variety of cuisines and cultures where sharing food was simply a way of life. All of those moments taught me that food carries emotion, culture, and generosity — and that belief continues to shape everything I create,” shares Rumina.

How did your blogging journey begin?

It happened very organically. I have always had a deep love for food, community, and storytelling. After moving from Dubai in 2006, I began exploring halal restaurants and different cuisines, documenting my experiences in blog posts and sharing them with others. Coming from a marketing background, it felt natural. Over time, my platform grew into a space people genuinely trusted. That is how FoodiliciousMuslimMom was born — not as a calculated venture, but as a passion that grew into a purpose.

Who or what inspired you to take that path?

My inspiration came from a simple desire to share the beauty of everyday moments. I attended the Toronto Halal Food Fest, organised by Salima Jivraj — halalfoodie — where I connected with fellow bloggers and halal food businesses. I was also inspired by the vibrant small business community around me. Seeing women working tirelessly from their home kitchens to build something meaningful encouraged me to use my platform to amplify their work.

Why food specifically?

Food felt like the most natural way to express myself because it touches every aspect of life. Through it you can tell stories about culture, family traditions, travel, entrepreneurship, and community. It is universal, yet deeply personal. A single dish can carry history, identity, and hospitality all at once — and it is that storytelling aspect that drew me to food blogging.

How would you describe your blog in one sentence?

FoodiliciousMuslimMom is a celebration of food, community, culture, and meaningful connections, combined with my passion for marketing and full-time motherhood.

“Courage does not come before the first step — it grows after you take it.”

Photo courtesy of Rumina Rizvi / @foodiliciousmuslimmom

Beyond blogging, you are also a mom. How do you manage to keep the balance?

Motherhood will always be my most important role. My children and family are my priority, and everything else is planned around them. Keeping that balance requires discipline and careful planning — I maintain a content calendar, manage deadlines thoughtfully, and set clear boundaries so that work does not take away from family time. In many ways, my family is part of the journey, because they inspire much of what I share.

Are there moments when you just want to give up? What keeps you going?

As with any creative field, there are moments when the pace becomes overwhelming. But what brings me back is remembering why I started. When I see a small business grow because of the exposure it receives, or when someone tells me they discovered a place or a product through my recommendation — it reminds me that this work has a real impact.

Supporting women and local brands is such an integral part of what you do. Where does that come from?

It is very close to my heart because I understand how challenging it is to build something from the ground up. Many small businesses operate with limited resources but enormous passion. When we support them, we strengthen our communities. I believe that when women uplift one another and when communities rally behind their local entrepreneurs, everyone grows together.

Is there a story that has particularly stayed with you?

I would especially like to mention Shamaila of Just Platters and Nadia from Khaowsay Tonight. I have watched Shamaila grow from a home kitchen to having her own setup and takeout restaurant. She worked hard, acquired all the necessary tools and certifications, and made it happen. Watching their confidence grow and seeing their work reach a wider audience is deeply rewarding.

That sense of giving back extends beyond business, too. You are also involved in charity work — what drew you to it?

Charity and community service have always been part of my values. I believe that if you have a platform or any form of influence, it should be used to bring attention to causes that matter. Whether it is supporting fundraising initiatives, raising awareness for humanitarian causes, or helping community organisations — I see it as a responsibility. The idea that even a small effort can bring relief or hope to someone else is profoundly meaningful.

On a lighter note — what is your personal favourite dish?

If I had to choose, it would be shami kebabs with fresh roti, thinly sliced onion rings, and a vibrant green chutney made with coriander, mint, and green chillies — one of those timeless dishes that brings comfort with every bite. And of course, biryani, which my family absolutely loves whenever I make it. The best meals are always the ones that carry nostalgia.

What would you say to women who dream of pursuing their passion but cannot find the courage to start?

Start before you feel completely ready. Courage does not come before the first step — it grows after you take it. Every meaningful journey begins with uncertainty, but consistency, sincerity, and patience will always open doors. Believe in your voice and your purpose, and allow yourself the grace to grow.

And finally — where do you see yourself and your blog a few years from now?

In the coming years, I hope to expand the platform so that it connects even more people through food, culture, and meaningful experiences. I want to keep highlighting local entrepreneurs, collaborating with brands that align with my values, and building a community that celebrates authenticity, generosity, and shared stories around the table.

In an industry that often prioritises aesthetics over substance, Rumina Rizvi is a reminder that the most powerful content comes from lived experience. Her story is not just about food — it is about showing up, building community, and choosing purpose over perfection.

Follow Rumina on Instagram: @foodiliciousmuslimmom

By Catherine Mills