GUROSI at the Milan Fashion Week Showroom
Georgian artisanal brand brings handcrafted bags, footwear, and ready-to-wear to Centro Ambrosiano on February 28
Courtesy of GUROSI
On the eve of Fashion Vibes in Milan, GUROSI prepares to present its distinctive world of handcrafted accessories and total look on February 28, 2026, at Centro Ambrosiano — the prestigious venue that will also host the runway shows. As part of the event, the brand will hold its own showroom presentation from 2:00 PM to 9:00 PM.
Founded nine years ago in Georgia, GUROSI began its journey with a single sewing machine and entirely handmade production. From the outset, the brand distinguished itself through originality, precision, and a deep respect for artisanal detail. While its production process has since become more structured, GUROSI remains faithful to its handcrafted roots and creative integrity.
For the Milan presentation, the brand will introduce a complete total look, expanding beyond its signature handcrafted bags to include footwear and clothing. This holistic approach reflects GUROSI’s philosophy: accessories and garments are not separate elements, but parts of a cohesive aesthetic and emotional narrative.
At the heart of GUROSI lies the desire to create pieces with emotional value rather than purely functional purpose. Each design balances heritage craftsmanship with contemporary expression, resulting in objects defined by character, intention, and care. The brand views fashion not simply as production, but as storytelling — where the connection between the wearer and the object carries lasting meaning.
About GUROSI
GUROSI is an artisanal fashion brand specializing in handcrafted bags and accessories known for strong character and emotional depth. Founded by sisters Guranda and Teona Tsertsvadze, the brand blends family heritage, craftsmanship, and contemporary design to create pieces that tell a story and transcend pure functionality.
Courtesy of GUROSI
Courtesy of GUROSI
Instagram: @gurosi.gurosbags
By FashionX Editorial Team
