Blending the Comforts of Home with Runway-Ready Attire

Model walking the runway in sustainable wool outfit by Wave Fibre Mill, showcasing eco-friendly fashion and minimalist design at RunwayTO.

Photos Courtesy of Wave Weir

Wave Weir, founder of Wave Fibre Mill, prioritizes the importance of staying cozy and comfy in casual-chic clothing. Weir’s mission is to create non-toxic, sustainable garments you can feel cute going out in, or comfortable lounging at home without feeling overdressed. She believes that there is more to fashion than just following the latest trend or how glamorous your closet collection is. 

“When you are wearing these garments, you are showing the world your social and environmental opinions and the fact that you are actually living your beliefs. You are showing the world that you are willing to look different, that you are willing to make a public stand for what you believe in,” she explains. 

As a designer, Weir appreciates the problem solving in determining how she can minimize a wardrobe that has all essential pieces while avoiding clothes that get put away, never to be worn at all. Her inspiration comes from what she values in her own clothes. Being warm and dry, feeling sheltered, and having hood and pocket detailing. She wants something that will last, so she doesn’t need to replace it right away. 

When the temperature shifts to a colder season, you want your clothes to hold up and keep your shivers at bay. There’s no better feeling than dressing yourself in a warm sweater or strutting around in fuzzy socks during winter’s crisp, chilling days. Wave Fibre Mill supplies all of their own wool and purchases raw fleece from Ontario’s regenerative farms that handle animals with ethical care. 

“We use the colour of the animal to get our base colours of browns, blacks, and grays, and use small batch natural dyes for accent,” says Weir. “Our buttons are Ontario hardwood and lake pebbles, and our thread is cotton, purchased from a Canadian importer.” 

Wave Fibre Mill presented their 25 Mile Sock collection at RunwayTO this past June, showing that walking in your socks symbolizes that your own personal clothes are meant to be worn with comfort. 

“All of the models were wearing hand-knit wool socks, made from local wool that travelled 25 miles to get to the mill. Finished in-house, that was the extent of their carbon footprint.”  

Weir finds that understanding clothing choices can make all the difference in our personal health, impacting those around us, all while protecting the planet. It’s always good to look into where clothing comes from and how it was fabricated.  

Close-up of handcrafted wool skirt and leather boots by Wave Fibre Mill, featuring natural fibers and sustainable slow fashion design.

Photos Courtesy of Wave Weir

Close-up of handmade wool scarf and sweater by Wave Fibre Mill, featuring natural fibers, ethical craftsmanship, and sustainable Canadian fashion.

Photos Courtesy of Wave Weir

Author: Daria Orth