Influencer Spotlight: The Life of a Content Creator
Photo Credit: CHALIEVENTS
Mercedes Obeng is a lifestyle, travel, and beauty influencer with a passion for sharing special moments in her life with others. She first began creating lifestyle content online, in which her social media presence became a digital diary to present to her friends and family.
Using platforms like Instagram and YouTube, she has built a community of people who have common interests. And while growing her audience is important, she does make sure to keep some parts of her life private, especially with close people in her circle who may be more camera shy.
“For my content I love to be my authentic self in all of it taking inspiration from how I want things done, other creatives, and the brands I am working with at that point in time,” Obeng says.
And while she loves what she does, she notes that there’s a common misconception that influencers don’t have to do any real work. However, lots of work goes into the behind-the-scenes of the final posting. Filming, and getting all the right takes, finding a good lighting set up, and editing all require time and effort.
As a creative thinker, Obeng encourages people starting out to be consistent, use what they have at their disposal, and never give up. Eventually the results will start to pay off, and it’s very easy to begin making content without expensive equipment.
She says that when doing a collaboration with a brand, it’s important that the values and goals not only align with her and her content, but with her audience as well. So far, her proudest achievement has been working with WalkingPad CA on their exercise bike.
“I loved this partnership since I am a lifestyle content creator, and keeping fit with this bike aligns so well,” she says. “My audience was thrilled to say the least, and I was excited as well to share with them how to live a healthy life.”
Going forward, Obeng is excited to do further collaborations with beauty and fitness brands, and to keep her audience engaged with a variety of posts to be inspired by.
Author: Daria Orth
